Background and issue of Kenya Assignment Example | Topics and Well Written Essays - 2500 words

Background and issue of Kenya - Assignment Example Background and issue of Kenya These terror attacks include the Mpeketoni and Lamu attacks in the coastal regions, the Westgate Mall attacks in the capital city of Kenya-Nairobi and other attacks in Mandera, and Wajir in northeastern Kenya. All these coupled with the negative and exaggerated media reports on the security situation in the country has led to the decline in the number of tourists in the country (Ellis and Bank, 2007, p. 300). However, the government has intervened to ensure that the issue of security is resolved once and for all. This report will include a statement of issues facing tourism sector in the country, portrayal of the country and the tourism sites together with the tourism ITS perspectives. There are various issues facing tourism industry in Kenya. One of them is the issue of insecurity especially through various terror attacks. Recently, the terror groups have embarked on posing a security threat to the country thus reducing the number of tourists in the country. One of the massive terror attacks occurred in the Westgate mall in September 2013 (Obadiah, Nicholas and Josephine, 2012, p. 23). This terror attacks claimed many lives in the country and it resulted into tourism fearing for their security thus failing to tour the country as they did before. The second issue facing the tourism sector in the country is due to poor infrastructure. Most of the tourist destinations have inaccessible roads since they are located in remote areas making them almost inaccessible to the tourists.

Assignment # 7 Essay Example | Topics and Well Written Essays - 250 words

Assignment # 7 - Essay Example This change has occurred as a result of the need to have a focused media plan. The coverage of many of the traditional methods was wide and reaching a specific target audience would be difficult (Banerjee, 2015). The need to reach a specific target audience has created the shift from traditional media form to the modern approaches which include the use of social media. The modern media planning trends have resulted in the increased utilisation of social media in conducting many marketing activities. These non-traditional forms have created a level of interaction in which the business and clients can communicate directly. The efficiency and speed with which these forms have been able to improve media campaigns remains the key factor which has contributed to their increased utilisation in the modern times. The capability to interact directly with the audience makes these interactive media very efficient in reaching the target audience in may market. Traditional methods lacked the capacity to reach specific audience and involved a wide